Putting a vibrator in the pages of a magazine is a smart way to intrigue readers, but also a rather original way to save the dying newspaper industry. The question is whether the automotive industry has the legitimacy to embark on such daring initiatives …
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When Volkswagen wants to make humor with a sextoy
Volkswagen India puts a small vibrator or rather a small vibrating device between the folds of the newspaper, the result is not quite the same.
The idea was to capture the attention of readers, Times of India and The Hindu, on the Volkswagen ad whose slogan was « Can you feel the thrill of excitement? » « . And a light-sensitive box began to vibrate as the page opened.
The device, the purpose of which was to recall the vibrations of the pipe, did not have the expected effect at all. Instead, Indian readers took to Twitter to poke fun at the announcement. Let’s be indulgent, we can imagine that marketing professionals from Volkswagen had anticipated the blow and were already rubbing their hands to create a buzz.
It was without imagining that a VW employee had been stung and was going to send an insulting Tweet to consumers of the brand …
According to the tweet, « Women would be dumb to call this device a vibrator – Women don’t understand driving … etc ». Here is an employee who did not take the matter to the second degree… Maybe it was about a member of the marketing team!
This is the wrong thing to do and even more so when 51% of VW buyers are women.
How would we have reacted in France, would we have gone and bought a dozen newspapers to be sure we had the right stock to hide in the bedroom dresser? ?
